ABOUT

Joe creates memorable and effective communications for advertising agencies,

direct mail companies, and private clients.

His creative work has proven equally adept at launching new products as well as reviving established brands and products.

While Creative Director/Copywriter for House Party, Inc — an online, Word-of-Mouth marketing company — his work helped increase membership twenty fold and tripled the revenues in 18 months.

His advertising and direct response creatives include many successful print, digital, and broadcast campaigns for Arm & Hammer, Johnson & Johnson, McNeil, P&G, Kraft, General Mills,

Coca-Cola, Miller Beer, Kramer Labs, CCA Laboratories, Affinion Group, Franklin Madison Group to name just a few.

In youth marketing, his commercials for Hasbro/Tiger launched the #1 selling electronic toy/game four years in a row, including Furby.

Joe's direct mail and digital solicitations continue to generate millions in insurance premiums.

RESUME

Joe Venturini

87 Barnes Road

Tarrytown, NY 10591

Cell: 914.671.5698

nyadman@gmail.com

adnauseumny.com

Creative Director/Copywriter

7.2020 to Present — President/Creative Director, Ad Nauseum NY, Inc.

Creative consultant for Moving Pictures LLC, Kramer Labs, Westchester County Department of Mental Health and Beth El Synagogue Center

3.2011 to 6.2020 — Creative Director/Copywriter, Franklin Madison Group, Inc.

Creates B2B marketing campaign including company websites, videos, ads, emails, and sales presentation collaterals
Creates Insurance DM and Digital Marketing Communications
Launches digital marketing that delivers $1MM in addition insurance premiums

12.2008 to 5.2010 — Creative Director/Copywriter, House Party, Inc.

Triple sales growth in 18 months for the social/WOM marketing company
Grows user base from 75K to over 1MM
Wins new business — Kraft First Taste online and offline direct mail account

12.2007 to 11.2008 — Creative Consultant/Copywriter to FGXI

Develops, directs, and writes direct response, new product launches, and B2B advertising for Foster Grant and MagniVision

4.2003 to 10.2007 — Executive Creative Director, Ferrara & Company

Generates addition business from Arm & Hammer, Schering-Plough & Chattem Labs
Launches Miralax laxative and A&H Essentials

10.2001 to 3.2003 — President/Creative Director, Marauder, Inc.

Starts boutique agency — clients include Israel Humanitarian Foundation, Jewish Community Centers, Infinity Radio, and Samsung Electronics

11.1995 to 11.2001 — Creative Director, Posnick & Kolker Advertising

Launches the #1 US toy 4 years running for Tiger Electronics/Hasbro including the international toy phenomenon — Furby

1.1986 to 11.1995 — Senior VP/Creative Director, Saatchi & Saatchi Advertising, Inc.

New TV campaigns prevent two P&G brands from leaving agency
Initiates three new product launches for General Mills in three years

Skills: Adobe Creative Cloud, Quark, Office

Education: Pratt Institute, School of Visual Arts, and the streets of New York

Awards: Andys, Effies, Art Director’s Club, Ad Age 100 Best, Telly, and Golden Marbles

Family: Married 37 years (Roseann), three children (David, Adam, and Emma)

Activities: Running, Golf, Baseball, Squash, Novelist, and Guitar

References: Upon request